Consumidores de carne bovina: percepções e expectativas sobre higiene e risco

Abstract

Objective: It is known that consumer behavior is influenced by many variables, external and internal, which determine the purchasing criteria for purchasing products. This study aims to understand consumer expectations in relation to hygiene, quality and risks associated with the acquisition of beef. Methodology: study carried out between February and March 2019, the method adopted was quantitative and exploratory, with interviews carried out at the street market in Santo Antônio de Jesus – BA. Data collection was carried out using a semi-structured instrument developed with the aim of identifying the consumer profile as well as understanding how the gender variable interferes in the choice of products. Results: revealed that the majority of consumers have low income (58.6%), education level up to complete secondary education (36.9%), predominantly women (57.7%). The frequency of beef consumption varied between genders, with men being more frequent consumers. Price was a crucial factor when choosing meat, and female consumers were more concerned about costs. Conclusion: Finally, it was realized that customers have limited knowledge about hygiene and risks. The lack of concern with hygiene criteria suggests that fairgoers are less demanding and have a low level of education. The study highlights the importance of educating the population about food safety, proposing actions in schools and health events to promote a change in consumer behavior in relation to meat purchased at the fair.