Símbolos da marca e inserção no mercado: uma pesquisa-ação num empreendimento associativo em Cruz das Almas - Bahia

Abstract

The objective of this work is to contribute to the construction of brand symbols for the Associação Bordando e Encantando de Cruz das Almas - ASSBECA. The specific objectives were to contribute to the construction of an organizational identity; assist in the process of creating the visual identity of the enterprise; assist in the creation of a brand logo and slogan; assist in the creation of advertising instruments. The work was developed in a participatory way, seeking to understand the importance of the visual identity for the association and for the insertion of products in the market. For the development of the work, meetings and brainstorming sessions were held. A name, typography, slogan, business card and other advertising materials were then created.