Comunicação museológica e público no Museu Casa de Câmara e Cadeia da cidade de Cachoeira - BA

Abstract

The present work brings an approach on museological communication and the public evaluation of the Casa de Câmara e Cadeia Museum. The aim of this study is pay attention to the importance of the dialogic function of museological institutions, as the public appropriates this discourse. From this problem was born the evaluation museum, with the purpose of acquiring public knowledge, and developing strategies that favor the understanding of the same in the face of the spaces expository. Communication is the main aspect addressed throughout this study,therefore, it should be noted that it is through the exhibition that the museum communicates with its public, the active subject of this process, which receives a message and the decodes, that is, reinterpreting it according to your personal experience. THE methodology used to carry out this work was the application of questionnaires and on-site observation in order to identify the profile of the public visitor, as well as the degree of satisfaction of the same in relation to the speech exhibition of the studied institution.