Gestão da inovação na Embrapa Mandioca e Fruticultura: uma aproximação ao plano estratégico

Abstract

Innovation management is a challenge for many organizations from all areas and where it is found. Due to this importance, Embrapa Cassava & Fruits and as well as other research institutions, has been preparing to attend the expectations and needs of customers and partners and thus contribute to Brazilian society. It is necessary, therefore, adapt and realign their modus operandi to the models of management and innovation that representing a more agile and efficient adoption of technologies, products, processes and services generated by the Unit, directing them to your target public and other customers. In this sense, this research is a case study on the integration of innovation in strategic planning of Embrapa Cassava & Fruits, from 2008 to 2014, to evaluate the changes caused about by innovation in the strategic development of the Unit. The intention was to formulate indicative questions of how the model of innovation management is structured and organized to attend the strategic planning, and to verify the perception of employees as the model. To that end, it was made a survey of information on strategic management and innovation management, aiming to expand the scope of information available and enable the analysis of data obtained under different approaches. As a result, it was obtained a diagnosis of the current situation of the Embrapa Cassava & Fruits on innovation, in the expectation that the work presented contributes effectively to the management of the Unit and, consequently, promote improvements in the performance of its mission and vision, established in its strategic plan.