Circuito curto de comercialização e unidade produtiva familiar: uma análise de impacto a partir da feira digital da agricultura familiar de Feira de Santana - BA

Abstract

The short channels of food marketing have been pointed out as notable innovations emerging in the agri-food system, based on this, short circuit is understood as the marketing modalities, generally of agricultural or processed food products, in which there is, at most, one intermediary between the producer and the consumer (MARÉCHAL, 2008). The objective of this article is based on the research related to the short circuit of commercialization and family productive unit, proposing an impact analysis from the digital fair of family agriculture in Feira de Santana-BA. The methodology worked takes place through qualitative research which refers to a research spiral that considers the resolution of a specific question, as a methodological strategy this spiral is subdivided into three stages comprising the exploratory, field work, ending with the analysis and treatment of empirical and documentary material, we used semi-structured interviews as a research strategy, we formulated a questionnaire with open and closed questions where we tried to obtain information about the production system, commercialization process, product diversity, and level of knowledge about short circuits of commercialization. The research was carried out with eight producers/marketers that supply vegetables, fruits, legumes, cassava derivatives, animal products and medicinal herbs. The exchange of experiences between consumers, producers, and intermediaries allows access to a vast diversity of knowledge, providing the productive development of small producers, increasing income and generating alternatives for supply. The fair represents an alternative for local and regional development, contributing to diversity and improvement in the supply of food to the population. However, the result we obtained was satisfactory, since we were able to reach the considered objective, and understand the influence of these circuits in the development of the family productive unit, and its importance in the process of development and valorization of family agriculture