A competência argumentativa do gestor de cooperativas

Abstract

This paper seeks to observe the argumentative competence of the manager in cooperatives. This is an exploratory research. The lack of participation of the associates has left many cooperative enterprises at risk. It is necessary to study the role of the manager when he is instigating member’s participation in the cooperative, and investigate his effectiveness to develop the role of mediator in a work-meeting situation, by making use of the argumentation. For this research, we used instruments that allowed us to evaluate the manager's argumentative competence, when he was chairing a meeting: a systematic observation form. From the data, we could conclude that it is fundamentally important for the manager to be able to argue and, thereby, encourage participation, and that he be prepared to preside over a decision-making process. And the greater the manager's argumentative competenceas a mediator, the greater the impact on the participation of the members in participating in the decision-making process of the self-managed enterprise.