O CESOL Recôncavo como espaço de mercado para empreendimentos solidários em Cruz das Almas-BA

Abstract

The present work has as objective, to analyze the functional forms of CESOL, the Recôncavo, as the marketing and strengthening of Solidarity-based Ventures, which are part of the Space Supportive of the Recôncavo in the municipality of Cruz das Almas, Bahia. It is intended to assess the strategies of creation of the space; identifying the criteria of participation of the enterprises; to Identify which of the marketing strategies; and evaluate the commercial results achieved by the projects. The case study was carried out in the Space Supportive of The Recôncavo with the participation of 10 enterprises assisted and 2 technicians who are part of the administration of the Space, in which a questionnaire was used with open and closed questions, and semi-structured interviews, which served as a basis for analysis, it was observed that the initiatives of the project have enhanced the enterprises regarding the development in the techniques of marketing and management. Regarding the values of collective production and participation of the activities that consists in being in the Space weekly, there is a strength in raising awareness of some of the partners of the projects. However, it was noted the fragility of retain the services of technical assistance for lack of resources, which demonstrates that the public policy does not give sustainability to the projects.