Políticas públicas de apoio ao empoderamento das charuteiras do Recôncavo da Bahia: um olhar de afirmação

Abstract

The aim of this thesis was to present the perception of cigar holders and other stakeholders to support public policies appropriate for doubly commendable support the empowerment of female workers in agribusiness of cigar in the Recôncavo of Bahia, as well as raise the reintegration of female labor in the agro-industrial complex of cigars of Recôncavo of Bahia. And theme is the empowerment of the Recôncavo of Bahia cigar, cigar comes to entrepreneurship because of high unemployment that this sector is experiencing due to the loss of competitiveness of industry in the Recôncavo of Bahia Cigars - Cigars largest producing region in Brazil , of great prestige in international markets under the assumption that their rehabilitation to recover jobs lost with the evolution of unemployment resulting from the crisis and sectoral cigar factory closures in the region. The methodology was based on a case study and social representation to capture the looks and narratives of the cigar, to express the experiences and concerns with the legitimacy of expressing and replace, at the heart of current concerns about social integration mechanisms, traditionally transmitted values women generally and realities experienced by them: life maintenance, preservation and restoration of citizenship, social ties play at both economic and in social and symbolic. The results suggest that there are competitive advantages of the Recôncavo of Bahia in terms of quality of raw material for Premium cigar to be produced, distributed, marketed and exported by cooperatives cigar. However, it was observed to have high cost, inadequate and discouraging the levels of taxes and legal constraints, vis a vis when compared with other producing areas worldwide. As a result, they were subsequently reported various distortions that generate unemployment, bankruptcies and prohibit the Recôncavo of Bahia vocation development potential that qualifies. Conclusively the question examined in this dissertation were suggested policies recommended for simultaneous double or support the empowerment of cigar in his inclusion in the supply chain Cigar Recôncavo of Bahia, as well as raise the reintegration of female labor in cigar factories, consideting that Public Policy focused on the empowerment of women, especially cigar is historical, political, economic and socially legitimate and fair in terms of compensation.