Práticas de comercialização das organizações da agricultura familiar: o caso do território do Recôncavo e do Sisal

Abstract

The activities developed collectively by family farming organizations work as a means of strengthening their internal organization, as well as marketing practices, facilitating their insertion in different markets. In this sense, this study aims to understand the current and potential role of family farming organizations in the Recôncavo Territory and Sisal, focusing on the sale of family farming products. The methodological process adopted firstcomprised a literature review. In a second moment, a secondary exploratory research was adopted, based on the analysis of the Mais Mercado Project reports, where the first stage consisted of describing and analyzing the commercialization services offered by the organizations in the two territories for the elaboration of a typology of municipalities . A second stage was defined an intentional sample of organizations that actually acted in commercialization. The main results pointed out, based on the defined typologies, that commercialization has been a constant challenge for the Economic Organizations of Family Agriculture - OEAF, but the organizations that have their collective commercialization organization structure are capable of developing a comprehensive series of services that, working together, have performed its functions satisfactorily, and consequently enabling the development and improvements for those who live in the countryside. This research concludes by pointing out the need to encourage farmers to collectively group together and gain the long-awaited access to all types of markets and their self-management.