Circuitos curtos de comercialização: uma análise de grupos de agricultores familiares do município de Cruz das Almas – Bahia

Abstract

Aiming at strengthening traditional market models and the autonomy of the family farmer alternative marketing networks has sprung up across the country. Seeking to resist the productive patterns that dominate the market, these new spaces seek to promote the development of local production respecting culture, traditions and biodiversity. This research proposes the analysis of the dynamics of commercialization spaces in short circuit systems in the municipality of Cruz das Almas Bahia, seeking to reflect on the potential and the main challenges. The short marketing circuits are characterized by the proximity of the rural producer with the consumers through the direct sale of their products, promoting the interaction between producers and consumers and strengthening the autonomy to the peasant. Through this research, we present and discuss three direct selling spaces characterized as short circuit: the itinerant fair promoted by the Ministry of Agriculture and the Environment (SEAMA), SEAMA's direct marketing spaces in its events and the consumer group initiated by a extension project at UFRB. Through the field research, 10 interviews were carried out, based on a semi-structured script. In addition to these interviews, SEAMA provided us with data on 17 farmers who participated in the Family Agriculture and Solidarity Economy Festival held in June, 2018 in Cruz das Almas. In total, we obtained data from 27 interviewees (17 farmers interviewed by SEAMA, 6 interviewees at ExpoFlores and 4 interviewees from the consumption group). Through the analysis of the direct marketing spaces in the municipality, it is noticed that the participants of the short circuit spaces have productive potential and recognize the autonomy acquired through the direct sale of their products, however, the farmers are still in the organizing phase and the spaces need greater dissemination and social support.