Uma análise das singularidades e divergências nas práticas de gestão de duas cooperativas de crédito

Abstract

In the context of modern cooperative organizations, the growing importance that has been given to management can be observed, as this is currently seen as an essential competitive differential for all organizations. In the meantime, it is undeniable that management is also essential for credit unions, as they enjoy great representation at a global level. Faced with this, it is important to investigate the management practices of these cooperatives, since the management interferes in the final result of the same making them have positive or negative results. This study aims to identify the occurrence or not of similarities in the management models of credit unions. Therefore, the methodology used was based on bibliographical research and field work with two credit unions located in the cities of Cruz das Almas and Governador Mangabeira. For the collection of primary data, interviews were conducted with managers, using a semi-structured script. In addition, the perception of employees of cooperatives was sought with questions sent by email. The results obtained show that there are, in fact, similarities between the management models practiced in the investigated cooperatives, mainly regarding the existence of standards to be followed in the highest hierarchical scales within the cooperatives. However, there are differences in management strategies that result in different performances in the locations where they are located.