Feira itinerante da agricultura familiar: a experiência em Cruz das Almas/BA

Abstract

The short marketing chains represent an important strategy for the family farmer, in particular by shortening the distance between the producer and the consumer. Within these short chains are the free fair that can be fixed or itinerant. The objective of this article was to understand if the participation in the Fair of Itinerant Family Farming and Solidary Economy in Cruz das Almas has contributed to the strengthening of the economic activity of the fairs. To perform this work, field research and information collection, semi – structured interviews, informal conversations and observations were used. The main results pointed out that the participation in the fair has reflected important results for the participants, above all, economic, added to the personal motivation. The income factor stood out as a determining factor in the permanence at the fair. On the other hand, the factors that drove the exit of more than half of the fairs were the lack of logistical support and technical and organizational advice. As a conclusion, the importance of support and encouragement by the municipal government is emphasized so that the project continues o add visibility to the marketers, the valorization of their products and the strengthening of family farmer.