Comunicação organizacional no Subsistema Integrado de Atenção à Saúde do Servidor (SIASS) da Universidade Federal do Vale do São Francisco (UNIVASF)

Abstract

This work discusses the opportunity to use organizational communication as a tool for SIASS unit of Federal University of São Francisco Valley. The unit works with care policies to server health and between their axes, are present health surveillance, expertise in health and health promotion. The latter, environment where the research takes place, have shares that are intended to prevent the public servant illness through actions and guidance campaigns for healthy living practices with communication as a strategic factor for dissemination of actions promoted. As a theoretical basis, it contains elements of management and public management, organizational communication and attention to policy server health. There is also contextualization of Unit SIASS UNIVASF as a case study. The aim of this study was to propose a communication plan, with an evaluation through questionnaires and interviews, studying how communication happens through an analysis model that dialogues between the main vectors of communication: sender, message and receiver. In the field work, an environment where there is communication was found, but needs to be better structured. A communication plan is presented as the final work product and is suggested to be used by the studied organ.