Elaboração de um plano de negócios para um food bus em Cruz das Almas – BA

Abstract

The municipality of Cruz da Almas, located in the Bahian region, is an attraction for temporary immigrants, due to the presence of large teaching and research institutions. In this scenario, entrepreneurs seek to differentiate themselves by offering food in food trucks (vehicles adapted for food supply). The wave of trucks emerged in the USA in 2008 and has since been expanding worldwide. The objective of this research is to analyze the feasibility of expanding from a delivery restaurant to a food bus (adapted bus for food supply), in the city of Cruz das Almas-BA, through the elaboration of a business plan. Literature references and the analysis of the company's experience were used to obtain the results. The venture, named Nórdikos, has a thematic bias associated with Nordic mythology and aims to serve an audience that yearns for a differentiated gastronomic experience. The company's menu is comprised of sandwiches, barbecues, side dishes and craft beers, presenting as competitive advantages the exclusivity of the products, the personalized service and the artisanal production. The Cruz das Almas market is promising, with a large number of competitors, but with similar benefits, not meeting the social needs of consumers. Thematic structuring, differentiated point of sale, socio-environmental responsibility and personalized service are characteristics that differentiate Nórdikos from local companies. Consumers identify these differentials through the generation of content on social media and by bringing the company closer to customers, favoring the strengthening of the brand. The characteristics and experiences with food entrepreneurship make the plan feasible. The financial projections present a scenario of instability, caused by the Covid-19 crisis, however the cash flow of the project is positive, with an estimated revenue of R $ 45,600.00 and operating profit of 12%, providing good results for the company. Thus, after structuring the business plan, the operation of Nórdikos proved to be a viable investment.