Turismo cultural: : Nicho de desenvolvimento na cidade de Santo Amaro

Abstract

The Recôncavo da Bahia is the territory where the city of Santo Amaro is located and its natural, architectural and cultural beauties make up its range of tourist attractions that attract tourists from diferente regions of the country, as well as foreing audiences. Samba de roda, caporeira, maculelê, samba de caboclos, Bembé do Mercado and its gastronomy are some of the specificities that characterize its Afro Brazilian identity. Furthermore, the city is home to a range of heritage sites listed by the National Historical and Artistic Heritage Institute – IPHAN, derived from its colonization process, which tell a little of its history to visitors, such as: the Igreja Matriz de Nossa Senhora da Purificação, the Municipal Palace Town Hall and Jail, the Casarão Solar Paraíso, among others. Therefore, this research, with the theme: “Cultural Tourism: developedment niche in the city of Santo Amaro – BA”, has the general objective of analyzing the Cultural Tourism segmente, its potential and possible contribution to promoting the city’s developedment. With this feasibility in mind, this research proposes to verify how tourism planning contributes to the systematization of tourist activity; think of strategies that can strengthen tourism in the region, with culture as the main attraction and analyze the role of public and private initiatives in articulating and promoting Cultural Tourism in this location. To constructo this work, we considered documentary research, bibliographic review, theoretical foundation and field survey.