Viabilidade do aquarismo como meio empreendedor: um estudo de caso em Feira de Santana-BA

Abstract

The work aimed to analyze, as a case study, the economic viability of undertaking fishkeeping in the city of Feira de Santana – Bahia. Initially, a bibliographic research was carried out in the main databases of scientific articles, within the area of fishkeeping and entrepreneurship, to support the analysis. Then, the financial ratios to be analyzed were established, as well as the main points for setting up an aquarium shop, such as strategic planning. The analysis of the financial ratios was based on the theories of financial management and control, and a documental analysis of the material existing in the company Aquarium Home Fish was carried out, in the period from January 2020 to June 2021. As a result, there is a Statement of Income for the Year of R$18,664.72 for 2020.1, R$49,781.90 for 2020.2 and R$3,814.70 for 2021.1. It achieved a Profitability of 23%, a Return time of the investment (RTI) of 1.5 years and a Rentability of 68%. In addition, as a conclusion, we present the company's organizational structure and propose a strategic plan and a business plan. It was concluded that the business is viable, but a more elaborate planning than that existing in the literature is suggested for opening an aquarium shop.